This contest is now closed, and the lucky reader is… Greg A! Greg thinks this book would be especially helpful for cosmetics as their ingredients can be unclear.
Are you a Veganissimo? According to Reuben Proctor and Lars Thomsen, authors of Veganissimo A to Z: A Comprehensive Guide to Identifying and Avoiding Ingredients of Animal Origin in Everyday Products, a Veganissimo is “one who is vegan to the highest possible standard“, or “the most vegan“. I’m not sure I’m there yet, but it sounds like something great to aspire to!
If it sounds great to you too, this book can certainly help you get there. Small enough to fit in most purses, this handy little guide can accompany you on all your shopping trips and help you be more informed about what you’re buying.
Broken into 3 main sections: Ingredients, Product Labeling and Vegan Alternative to Animal Ingredients, the book uses easy-to-understand icons and verbiage, making it an easy read (although it’s not the sort of book you would just sit down and read, it’s more of a reference manual).
The Ingredients section was my favorite. The icons, broken down into ‘always/often’ or ‘sometimes/rarely’ include:
They also make the distinction between animal ingredients sourced from live or killed animals, in case that’s important to you.
The Labeling section was also very informative. As we all know, labels can be both confusing and misleading, and they’re often designed to be just that. Animal agribusiness and many producers profit from the ignorance of customers, and try to keep them in the dark. This book shines a helpful light!
Finally, the Vegan Alternative section gives some great ideas for those who are transitioning or just looking for more information.
I think this book would make a great gift for a vegan pal or someone who’s trying to educate themselves about what, exactly, is in the products they’re buying. I guess my only “complaint” (although it’s not really a complaint!) is that I’d love to see this book condensed into an App that I could just pull up on my iPhone while I’m at the store. For those of us with smartphones that might be an easier alternative. Just a thought!
And now for the GIVEAWAY! The fine folks at The Experiment Publishing want to send YOU a copy of this great book, too! Because the book is very US-specific in terms of products, names and legislation, we are limiting this to US readers only. The good news though is that they are planning to release a Canadian version at some point!
One lucky reader, to be chosen randomly from the comments below, is going to win a copy of Veganissimo A to Z! The contest is open until Midnight (Mountain time), Sunday 3/24. The winner will be chosen randomly and announced the following day. To Enter: All you gotta do is leave a comment below telling us how you’d use this book the most. At the grocery store? Shopping for vegan shoes? As a gift to a new vegan in your life?
Want more than one chance to win? Go ahead and do any or all of the following, and leave a separate comment for each, letting me know you did it. (Multiples grouped into one comment will only count once!)
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*The Experiment Publishing provided me with free product to review, but the opinions are 100% mine!